St. Louis · AM 590 · Sports Talk Relaunch
Bring back The Fan.
Build the dominant sports brand in St. Louis.
A complete launch playbook for 590 KFNS — programming, acquisition, advertising, community, and brand strategy designed to out-local 101 ESPN, out-hustle 920 The Score, and out-flank KMOX.
24-Hour Schedule
Full weekday + weekend programming grid.
Open
Shows & Hosts
Show names, host profiles, ratings drivers.
Open
Competitive Map
Where 101 ESPN, KMOX, 920 miss.
Open
Community Plan
Confluence Academies + neighborhood.
Open
Acquire 590 KFNS
Valuation, FCC, deal structure.
Open
Marketing Plan
Tease → reveal → launch → dominate.
Open
Ad Strategy
Rates, packages, top verticals.
Open
Business Plan
Org chart, revenue, capital needs.
Open
Launch Checklist
Tactical tic-list to go live.
Open
Brand Strategy
Voice, identity, path to #1.
Open
Logo Concepts
Four brand directions — downloadable.
Open